Victory Pages

Victory Pages was a versatile documentary project that played out over various social media platforms. It offered an opportunity to look at the historical magnitude of World War II through a collaboration of creatives from different countries around the world using a variety of mediums. Running from January 2020 to VE Day on 9 May, the project centred around the Allied Forces' victory over the Nazis, with a specific focus on the Soviet Union.

We were asked to create a series of type animations for the 75th anniversary of World War II. Using their custom typeface, May, to tell stories of peace, commemoration and remembrance. This font was inspired by inscriptions Soviet soldiers left on the walls of the Reichstag building, Berlin in Spring 1945.

Each animation covers a different topic. Some of these include; Community - the importance of togetherness and supporting one another. Courage - men and women going into the unknown to help the war effort. Home - the ultimate post-war destination and defending it from danger. Mother - the most addressed person in letters sent home.



Your deed is immortal

This piece is dedicated to the fallen. Set in concrete to pay tribute to the Victory Font, it represents an infinite determination and our eternal gratitude. It immortalises those who sacrificed so much for so many, like walking down the halls of Valhalla. No matter how much time passes, we will never forget.


Over 70,000,000 souls

were lost during WW2


There is no stronger bond than between a mother and their child, this is only strengthened through times of hardship, and no matter the physical distance, that bond is carried with both.

For the service men and women whose only contact home was through a pen and paper, writing to their family and mother. Letter after letter, for many this was their source of strength.


It is estimated that only 30% of males born

in the Soviet Union during 1923 survived the war.


For the thousands of individuals, young and old, who stood up in the face of adversity. Their courage carried them into the unknown, through the darkness and allowed them to prevail.

Kirill Karnovich-Valua
Deputy Editor In Chief,
Creative and Innovations Director

“They crossed digital and cultural borders, extended their own creativity into new areas while delivering the benchmark standards we associated with them.”

For in the darkest moments courage is remembered

It is said greatness requires sacrifice, and it is no more a truer sentiment than to those who fought for freedom, against all odds. Framed within the St George’s Ribbon, this is dedicated to the many lives, families and societies that endured in times of darkness, so we do not.


Your name is unknown.

 Your deed is immortal.


For the communities that were a strength through times of hardship. It is for those that united to support and sustain. For those who had to rebuild, not only cities and countries but lives and societies. Though without bruises, blood or muddy boots they were all heroes.


When the thousands of servicemen and women marched out to war, they had no idea when they would return to their families. The journey they undertook, from location to location, mission to mission, no matter what route they took, the longest they had to face was the long road home.

For many, this was the sole reason for fighting in the war, to protect their loved ones and ensure there was a safe place for them to return to.

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