In 2016, we embarked on a year-long challenge of creating a typographic design every day, documenting our progress on Instagram. We named it the Monkey Business Project, derived from the idea of having fun and letting off creative steam.
We had two rules for the project, the simpler the better and post every day (which we may, or may not, have broken on a couple of occasions). The challenge was concept-driven, and concept focused, which is why we decided to produce each piece in black and white only. Colour was an unnecessary companion for this journey and only presented us with more to think about without any added value.
When we created the Instagram account we were posting to ourselves, being our only followers. However, we gradually built a community of people interested in what we were doing – which was crazy to us! We had no idea that the project would gain such a following, we met lots of awesome people along the way, and continue to meet new people who have just discovered the work. We owe a lot to this project and we're continually amazed at the reaction it receives.
This page highlights a selection of our favourites, to view the entire collection visit our Instagram page.