Direcly is a B2B enterprise that delivers customer-centric technology and digital marketing architectures. Using holistic data-driven decision making, they provide their partners and customers with solutions they otherwise would not have access to, resulting in more effective marketing. We were approached by the founders of Direcly who wanted a fresh and creative logo for their company, which had only recently formed out of the merger of two organisations. The key was to keep the design simple and straight to the point.
The outcome was an icon that comprises of a central area of negative space, which forms a head and shoulders and represents the customer-centric nature. Radiating out from this are 3 lines suggestive of a bar chart to illustrate data and analytics, wrapping around the negative space. The middle line is a subtle ‘D’ for Direcly, this is followed by a third line showing that the inclusion of Direcly can expand your marketing even further. Finally, the upward angle of the whole icon connotes the feeling of progress. The typography is very minimal and consistent with the icon by maintaining the same stroke width.